The state of AI in 2025: Agents, innovation, and transformation McKinsey & Company
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator Nature
Perspectives from the Global Entertainment & Media Outlook 2025–2029 PwC
Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives Nature
Marketo Engage Marketing Automation | Adobe Experience Cloud Adobe for Business
The impact mechanism of tourism short video content marketing on users’ travel behavioral intention Nature
Adobe Acrobat Studio for Enterprise | PDF Document Productivity and AI Insights Adobe for Business
The economic potential of generative AI: The next productivity frontier McKinsey & Company
The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals | Humanities and Social Sciences Communications Nature
Electroencephalography in consumer behaviour and marketing: a science mapping approach Nature
Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing Nature
Navigating crisis: marketing dynamics and resilience in the MENA’s dual-banking system amidst the SAR-COV-2 pandemic | Humanities and Social Sciences Communications Nature
Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial Nature
Post marketing safety surveillance of atezolizumab based on a retrospective analysis of the FDA adverse events reporting system (FAERS) Nature
Social media marketing and digital influence for visitor flow management in sustainable heritage tourism Nature
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