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Follow The Mom Test and bring them back to specifics in the past. Ask when it last happened, for them to talk you through it, how they solved it, and what else they tried.
The Mom Test is a concise, practical guide designed to help entrepreneurs save time, money, and emotional turmoil by avoiding the pitfalls of misguided feedback.
The MOM Test: Presents a guide for asking the right questions during customer development to avoid receiving misleading information.
Learn how to talk to customers and get reliable, non-biased feedback on your business or product before it exists. The course covers all aspects of talking to customers, including where conversations go wrong, how to ask questions that provide real data, and how to transition into sales.
Practical Implementation: The Mom Test isn't just a abstract framework; it's a usable tool for business owners. It recommends conducting a series of short, directed interviews with prospective customers.
It’s our responsibility to find it. We do that by asking good questions. The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about. Before we get there, let's look at two conversations with mom and see what we can learn about our business idea: digital cookbooks for the iPad.
The Mom Test isn't just about asking better questions; it's about building a sustainable process for learning what customers actually want, not what we think they want.
Armed with a prioritized must-have problem list and an understanding of how early adopters address this problem today, you are then in the best position to define and test a MVP.
It’s our responsibility to find it. We do that by asking good questions. The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about. Before we...